Arizona Attorney General Kris Mayes announced that the state has joined a coalition of 22 state law enforcement agencies in a lawsuit against Uber Technologies, LLC and Uber USA, LLC. The suit, initially filed by the Federal Trade Commission, is pending in the United States District Court for the Northern District of California with a trial scheduled for February 2027.
The lawsuit claims that Uber engaged in deceptive and unfair practices related to its Uber One subscription services. According to the complaint, Uber used negative option marketing tactics when offering free trial subscriptions, automatically charging consumers if they did not cancel before the end of the trial period. It also alleges that Uber misled customers about potential savings and made it difficult to cancel subscriptions. Additionally, some users were reportedly charged before their billing date or before their free trial ended.
Attorney General Mayes stated: “Arizonans are fed up with big tech companies using deception to lock them into subscriptions and then making it nearly impossible to cancel. We’re suing Uber for misleading Arizonans about subscriptions and for making it too hard to cancel. Big companies don’t get to trick people into paying for something they don’t want. My office will enforce the law and work to get Arizonans their money back.”
The legal action seeks restitution for affected consumers as well as penalties, costs, and an injunction against further violations under Arizona’s Consumer Protection Act and the federal Restore Online Shoppers’ Confidence Act.
“Massive companies like Uber will continue to take advantage of Arizona consumers with these ridiculously unfair and unlawful practices unless we do something about it,” said Attorney General Mayes.
States joining Arizona in this case include Alabama, Connecticut, the District of Columbia, Illinois, Maryland, Michigan, Minnesota, Missouri, Montana, Nebraska, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oklahoma, Pennsylvania, Virginia, West Virginia, Wisconsin; Alameda County’s District Attorney is also participating.
Senior Litigation Counsel Alyse Meislik is handling the case for Arizona.
Consumers who believe they have been affected by fraud or unfair practices can file complaints through the Attorney General’s website at www.azag.gov/consumer or by calling regional offices in Phoenix at (602) 542-5763; Tucson at (520) 628-6648; or toll-free outside metro areas at (800) 352-8431.
